Blake W. Nordstrom has served as the President of Nordstrom since 2000, stepping into the role after being a co-president and later the executive vice president of Nordstrom Rack. His career at the company began in 1976, making him a...

Blake W. Nordstrom has served as the President of Nordstrom since 2000, stepping into the role after being a co-president and later the executive vice president of Nordstrom Rack. His career at the company began in 1976, making him a longstanding member of the Nordstrom family, which founded the brand. Nordstrom has a unique heritage, as Blake is the great-grandson of the founder. Under his leadership, the company previously saw a significant increase in total sales, growing by 8.3% to reach $7.7 billion in a single year, while same-store sales also improved. He is known for maintaining a base salary lower than the market average, instead focusing on performance-based bonuses that align with shareholder interests. In 2015, his total compensation was about $800,000, including a performance-based bonus that reflected successful company results. Nordstrom is also known for his commitment to a cash bonus system that significantly rewards executives only when specific performance metrics are met. Overall, Blake emphasizes aligning executive compensation with the company’s performance to drive growth and success.