Kevin Plank is the CEO of Under Armour, a company he founded in 1996 while playing football at the University of Maryland. His vision was to create a lightweight, moisture-wicking fabric that could outperform cotton shirts. This innovative thinking led...

Kevin Plank is the CEO of Under Armour, a company he founded in 1996 while playing football at the University of Maryland. His vision was to create a lightweight, moisture-wicking fabric that could outperform cotton shirts. This innovative thinking led to the development of the performance apparel category and propelled Under Armour to become a key player in sportswear worldwide. Kevin served as CEO from 1996 until 2019 and stepped in again as CEO on April 1, 2024. His leadership has driven remarkable growth, with Under Armour's revenue skyrocketing from around $281 million at its IPO to about $3.1 billion in just under a decade. He holds a strong belief in aligning executive compensation with company performance, as shown by his recent compensation package, where 80% is tied to stock performance, showing his commitment to shareholders. Under Kevin's guidance, Under Armour also focuses on building a digital fitness community, reflecting a modern approach to connecting consumers with the brand. With significant ownership stakes in Under Armour, he ensures he has skin in the game.