Lauren R. Hobart has been the CEO of Dick's Sporting Goods since February 1, 2021, after a notable career in marketing. Before stepping up as CEO, she held various roles at the company, including President and Chief Customer & Digital...

Lauren R. Hobart has been the CEO of Dick's Sporting Goods since February 1, 2021, after a notable career in marketing. Before stepping up as CEO, she held various roles at the company, including President and Chief Customer & Digital Officer. Lauren has a rich background that includes 14 years at PepsiCo, where she was Chief Marketing Officer for its U.S. carbonated soft drink portfolio. This marketing experience surely shaped how she leads Dick's Sporting Goods today. Under her leadership, the company’s stock sees significant fluctuation, reflecting both growth and challenges in the retail sector. For example, her insider trading activities show her confidence in the company's future, peaking with a holding value of over $35 million in early 2021. Interestingly, despite her high-profile position, Lauren has generally avoided cash bonuses, with her total compensation for 2023 reaching just over $1.3 million, which includes substantial stock vesting that proved lucrative. Her approach to executive compensation ties closely to company performance, ensuring alignment with shareholder interests. Lauren also serves on the board of Yum! Brands, demonstrating her influence in the corporate world beyond just Dick's Sporting Goods.