Robert W. Martin has been the CEO of Thor Industries, Inc. since August 1, 2013. He has a solid background in the recreational vehicle industry, having worked his way up through various positions at Keystone RV Company, which is Thor’s...

Robert W. Martin has been the CEO of Thor Industries, Inc. since August 1, 2013. He has a solid background in the recreational vehicle industry, having worked his way up through various positions at Keystone RV Company, which is Thor’s largest subsidiary. Before becoming CEO, he was the President and Chief Operating Officer of the company. Under his leadership, Thor has seen remarkable financial growth, including a significant increase in stock price and net income. Notably, in 2017, his compensation peaked significantly with a total of over $13 million, driven by a strong performance-based bonus structure linked to the company's profitability. He has consistently focused on aligning his pay with the company's success, emphasizing performance metrics based on net income. During his tenure, he also played a key role in strategic decisions, including divesting the bus group to concentrate more on the RV business where Thor enjoys market leadership. Martin's story reflects a clear commitment to both the company and its shareholders, illustrating how a strong performance can translate into success for everyone involved.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other Thor Industries CEOs

T

Robert W. Martin

CEO of Thor Industries

Education

Unknown

Field of Expertise

Business & Management - Business Management

Sector of Economy

Consumer Cyclical

Born

January 1, 1973 - 52 years ago

CEO of Thor Industries for

11 years 8 months (Aug 2013 - Present)

Previous Experience

President of Keystone RV Company

Rivals

Competitors/colleagues of Robert W. Martin

M

W. Brett McGill

CEO of MarineMax

2023 Compensation

Stock

$2.45M

Salary

$975.00K

Bonus

$1.22M

Other

$9.90K

Total Holdings

$3.11M

B

David M. Foulkes

CEO of Brunswick

2023 Compensation

Stock

$0.00

Salary

$1.16M

Bonus

$0.00

Other

$389.62K

Total Holdings

$16.97M

L

Lillian Etzkorn

CEO of LCI Industries

2023 Compensation

Stock

$0.00

Salary

$525.00K

Bonus

$0.00

Other

$259.26K

Total Holdings

$1.09M

W

Michael J. Happe

CEO of Winnebago Industries

2022 Compensation

Stock

$250.00K

Salary

$800.00K

Bonus

$200.00K

Other

$50.00K

Total Holdings

$18.21M

R

Mark A. Skonieczny

CEO of REV Group

2023 Compensation

Stock

$0.00

Salary

$669.29K

Bonus

$325.00K

Other

$13.20K

Total Holdings

$20.73M

Holdings

See how much did Robert W. Martin make over time.

Robert W. Martin's holdings in Thor Industries reveal a dynamic financial journey. Since his appointment as CEO, his stock holdings have fluctuated, reflecting the company's performance and his strategic decisions. At one point, his wealth peaked significantly when Thor stock...

Robert W. Martin's holdings in Thor Industries reveal a dynamic financial journey. Since his appointment as CEO, his stock holdings have fluctuated, reflecting the company's performance and his strategic decisions. At one point, his wealth peaked significantly when Thor stock soared, showcasing his alignment with shareholder interests. While there are no significant sell-offs on record, consistent holdings indicate a long-term faith in the company. His recent trades suggest a calculated approach, holding on to substantial positions even during market fluctuations. This reflects not just confidence in his leadership but a broader strategy to encourage other executives to share in the ownership culture at Thor. It is notable how Martin has leveraged his success to motivate his own financial stake in the company, a common practice that he himself suggests aligns him closely with the interests of shareholders.

Mar 18, 2025

T

shares

THO @ $81.80

Charitable Transactions

THO

18,275 shares

THO

Recent Charitable Transactions

THO

5,275 shares

THO

Dec 26, 2023

Charity

THO

4,000 shares

THO

Apr 16, 2021

Charity

THO

6,000 shares

THO

Dec 24, 2020

Charity

THO

3,000 shares

THO

Dec 22, 2017

Charity

Insider Trading

See recent insider trades of Robert W. Martin.

THO

46,327 shares

THO

Oct 7, 2024

Received

THO

5,275 shares

THO

Dec 26, 2023

Charity

THO

84,068 shares

THO

Oct 10, 2023

Received

THO

56,418 shares

THO

Oct 7, 2022

Received

THO

71,814 shares

THO

Oct 15, 2021

Received

THO

44,431 shares

THO

Oct 7, 2021

Received

THO

4,000 shares

THO

Apr 16, 2021

Charity

THO

6,000 shares

THO

Dec 24, 2020

Charity

THO

17,979 shares

THO

Oct 8, 2020

Received

THO

$588.20K

THO at $58.82/share

Oct 22, 2019

Purchase

Compensation History

See how much did Robert W. Martin make over time.

In 2019, Robert W. Martin earned a total compensation of nearly $9 million. This comprised a salary of $750,000 and a performance-based bonus of $5.5 million, which was tied directly to the company's net income before tax. Martin's compensation plan stands out for its focus on cash incentives rather than stock options or grants, a strategy that reflects his intent to tie executive pay closely to company performance. In previous years, particularly in 2017, his total earnings spiked to over $13 million, showcasing the financial success that Thor Industries experienced during that period. His base salary has remained steady over the years, but the real variance has come from bonuses that reward outperforming the company's financial goals. This approach not only incentivizes strong leadership but also aligns Martin's interests with those of the shareholders, making him a key figure in Thor's ongoing performance-driven strategy.

Year

2019

Total Compensation

$6.28M

Salary

$750.00K

Board Justification

The compensation philosophy aligns with company performance, focusing on cash compensation and performance-based incentives.

Bonus

$5.53M

Board Justification

Annual Incentive Award based on 1.50% of the Company's net income before tax for Fiscal Year 2019.

Other

$0.00

Board Justification

No other compensation was reported for 2019.

Restricted Stock

$0.00(0 N/A)

Board Justification

No stock grants vested in 2019 as the focus was on cash compensation and no stock options were awarded.

Performance Metrics

The performance metrics for the CEO's compensation were based on the Company's net income before tax.

Other Thor Industries CEOs

Here are other CEOs of Thor Industries

Peter B. Orthwein

Founder and Ex-CEO of Thor Industries

November 2009 - August 2013