Victor A. "Chip" Perry III has a solid background in the automotive industry. He has been the CEO of TrueCar, Inc. since December 2015, and he previously served as CEO of AutoTrader Group, a well-known online automotive marketplace, for over...

Victor A. "Chip" Perry III has a solid background in the automotive industry. He has been the CEO of TrueCar, Inc. since December 2015, and he previously served as CEO of AutoTrader Group, a well-known online automotive marketplace, for over 15 years. Chip holds a B.S. in Economics and brings a wealth of experience in online marketplaces to his role at TrueCar. Under his leadership, TrueCar has focused on enhancing the car-buying experience for consumers. An interesting point about Chip's tenure is that in 2019, he faced challenges meeting performance goals, which directly impacted his bonus structure. Despite not receiving a cash bonus that year, he still had significant total compensation, reflecting the complexities of executive pay linked to performance metrics. His career experience at RentPath and AutoTrader has shaped his strategies and decisions at TrueCar. On a personal note, Chip was born on March 5, 1958, and he's seen significant fluctuations in his stock holdings, notably in 2019 when he executed several large insider trades, highlighting his active financial involvement with the company. Overall, Chip's extensive industry knowledge, combined with his hands-on experience, positions him as a key figure in TrueCar's mission to simplify car buying.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other TrueCar CEOs

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Victor A. "Chip" Perry III

Ex-CEO of TrueCar

Field of Expertise

Manufacturing & Industrial - Automotive

Sector of Economy

Communication Services

CEO of TrueCar for

3 years 6 months (Nov 2015 - May 2019)

Previous Experience

Unknown

Rivals

Competitors/colleagues of Victor A. "Chip" Perry III

Holdings

See how much did Victor A. "Chip" Perry III make over time.

Chip Perry's holdings have seen notable fluctuations over the years. In 2019 alone, he executed several significant insider trades, with values ranging from $1.66 million to $3.82 million monthly. His highest value trade that year peaked at about $3.82 million...

Chip Perry's holdings have seen notable fluctuations over the years. In 2019 alone, he executed several significant insider trades, with values ranging from $1.66 million to $3.82 million monthly. His highest value trade that year peaked at about $3.82 million in February 2021, reflecting his active financial engagement with TrueCar through stock sales. Prior to that, his holdings made up a significant portion of his wealth, showcasing his commitment to the company's growth and his own financial interests. This kind of active trading can signal a strong belief in the company's potential or strategic financial moves depending on market conditions. Overall, his trading activity suggests a cautious yet engaged approach to his wealth tied to TrueCar.

Mar 18, 2025

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shares

TRUE @ $1.75

Insider Trading

See recent insider trades of Victor A. "Chip" Perry III.

TRUE

54,453 shares

TRUE

Mar 15, 2019

Received

TRUE

54,453 shares

TRUE

Mar 15, 2019

Received

TRUE

81,818 shares

TRUE

May 12, 2018

Received

TRUE

10,225 shares

TRUE

Jul 28, 2017

Received

TRUE

31,472 shares

TRUE

Jun 10, 2017

Received

TRUE

660,000 shares

TRUE

Dec 14, 2015

Received

Compensation History

See how much did Victor A. "Chip" Perry III make over time.

In 2019, Chip Perry's total compensation was about $10.29 million, including his base salary of $800,000. That same year, he did not earn a cash bonus because the company didn't meet its performance goals. However, he did receive a significant amount from vested stock units valued at nearly $1.81 million. The year before, in 2018, he earned a total of $1.07 million, which included a discretionary bonus for good performance in the second quarter. The structure of his compensation is designed to link his earnings to the company's performance, emphasizing the importance of meeting financial targets. His total compensation reflects a trend where a large portion is performance-based, which can be a motivator but also creates risks if goals are not met, showcasing the high stakes involved in executive roles.

Year

2019

Total Compensation

$5.83M

Salary

$800.00K

Board Justification

The compensation philosophy emphasizes at-risk pay and competitive packages to retain and motivate key talent, aligning executive compensation with company performance and stockholder interests.

Bonus

$0.00

Board Justification

Mr. Perry had an annual performance-based bonus opportunity targeted at 100% of his base salary, but no cash incentive was delivered due to not meeting the threshold requirements for 2019.

Other

$3.21M

Board Justification

Includes a $3,200,000 severance payment associated with Mr. Perry's retirement in May 2019, along with other benefits.

Restricted Stock

$1.81M(314.55K RSU)

Board Justification

314,548 RSUs vested in 2019, with the value realized on vesting being $1,813,465.

Performance Metrics

The performance metrics for the annual incentive program were based on achieving revenue and adjusted EBITDA targets.

Other TrueCar CEOs

Here are other CEOs of TrueCar

Michael Darrow

CEO of TrueCar

May 2019 - Present