Bradley W. Barber, the CEO of H&E Equipment Services, has an extensive background in the equipment rental industry, starting his career with H&E in 1998. He has worked his way up through various leadership roles, including Executive Vice President and...

Bradley W. Barber, the CEO of H&E Equipment Services, has an extensive background in the equipment rental industry, starting his career with H&E in 1998. He has worked his way up through various leadership roles, including Executive Vice President and Chief Operating Officer before becoming CEO in 2019. Under his guidance, the company has seen growth and strategic shifts aimed at improving operations and maximizing value for shareholders. He holds a Bachelor’s degree in Business Administration and has focused his career on operations. In 2023, his total compensation was just over $6 million, reflecting his performance-based approach to leadership. Interestingly, Bradley has a solid grasp of risk management, overseeing the company’s operations while ensuring its financial health. Notably, he’s also been highly involved in aligning the interests of the company with those of its investors, focusing on metrics like EBITDA and Rental Gross Profit. He’s not just managing; he’s leading a vision for the future of H&E Equipment Services, steering it towards a position of strength in a competitive market.

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1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other H&E Equipment Services CEOs

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Bradley W. Barber

CEO of H&E Equipment Services

Education

Not specified

Field of Expertise

Business & Management

Sector of Economy

Industrials

Born

January 1, 1985 - 40 years ago

CEO of H&E Equipment Services for

6 years 4 months (Jan 2019 - Present)

Previous Experience

Executive Vice President and General Manager at H&E Equipment Services.

Rivals

Competitors/colleagues of Bradley W. Barber

Holdings

See how much did Bradley W. Barber make over time.

Bradley W. Barber's financial holdings in H&E Equipment Services reflect a significant investment in the company's growth. As of 2023, he converted and vested approximately 34,993 shares of stock, with a vested value of around $1.7 million. This is part...

Bradley W. Barber's financial holdings in H&E Equipment Services reflect a significant investment in the company's growth. As of 2023, he converted and vested approximately 34,993 shares of stock, with a vested value of around $1.7 million. This is part of his performance-based compensation structure, emphasizing his commitment to the long-term success of the company. The shares have seen fluctuations over the years, matching the operational results and strategic milestones set by Barber. It’s noteworthy that his stake in the company peaked during periods of growth, showcasing his alignment with shareholder interests. This strategic holding not only reflects trust in the company's direction but also indicates Barber's confidence in the continuous enhancement of H&E's market position. Overall, he has demonstrated a balance between risk-taking and financial acumen, securing his legacy within the firm.

Mar 18, 2025

H

shares

HEES @ $93.81

Total Stock Sold

$9.38M

HEES

$9.38M

231,467 HEES shares

What if they kept their stock?

If Bradley W. Barber didn't sell their stock, today they would have:
Extra HEES231,467 shares worth $3.21M.
This is -65.81% and $6.18M less than what they got when they sold the stock.

Insider Trading

See recent insider trades of Bradley W. Barber.

HEES

32,504 shares

HEES

Aug 1, 2024

Received

HEES

$1.59M

HEES at $63.43/share

Mar 22, 2024

Sale

HEES

$1.40M

HEES at $60.53/share

Mar 20, 2024

Sale

HEES

$114.78K

HEES at $60.41/share

Mar 8, 2024

Sale

HEES

$1.44M

HEES at $57.67/share

Mar 1, 2024

Sale

HEES

$2.59M

HEES at $58.79/share

Mar 4, 2024

Received

HEES

34,993 shares

HEES

Aug 1, 2023

Received

HEES

$2.32M

HEES at $55.42/share

Mar 6, 2023

Received

HEES

44,909 shares

HEES

Aug 1, 2022

Received

HEES

$168.75K

HEES at $33.75/share

May 11, 2022

Purchase

Compensation History

See how much did Bradley W. Barber make over time.

In 2023, Bradley W. Barber's compensation totaled approximately $6.3 million, marking a significant increase from previous years. His salary was about $907,692, along with a bonus of $1.68 million, where the bonus structure incentivizes performance. He also received a time-based stock award valued at nearly $1.7 million, emphasizing a long-term strategy in his leadership role. Previous years reveal a steady growth in his compensation, aligning with the company’s financial performance, particularly in metrics such as EBITDA and Rental Gross Profit. The company’s compensation philosophy aims to link executive pay directly to performance, further ensuring that Barber’s interests are closely aligned with those of the shareholders. This approach not only rewards short-term achievements but also encourages a focus on sustained growth and value creation.

Year

2023

Total Compensation

$4.40M

Salary

$907.69K

Board Justification

The compensation program is designed to attract, retain, and motivate executives while aligning their interests with those of stockholders, focusing on performance-based compensation.

Bonus

$1.68M

Board Justification

The 2023 bonus for Mr. Barber was paid approximately 60% in cash during the first quarter of 2024. The remaining amount is to be paid in equal installments during the first quarter of 2025 and the first quarter of 2026, together with accrued interest on the unpaid balances at the prime rate in effect on January 1st of the then-current year.

Other

$103.73K

Board Justification

Includes automobile-related perquisites and contributions to the 401(k) plan.

Restricted Stock

$1.70M(34.99K common stock)

Board Justification

Time-based restricted stock grant of 34,993 shares effective August 1, 2023, vesting in equal installments over three years, conditioned on continued employment.

Performance Metrics

The annual cash bonus is based on the achievement of specified levels of EBITDA and Rental Gross Profit, with a minimum return on gross net assets (ROGNA) level required.

Other H&E Equipment Services CEOs

Here are other CEOs of H&E Equipment Services

John M. Engquist

Ex-CEO of H&E Equipment Services

June 2002 - December 2018