Chip Bergh's insider trading reflects a fascinating journey with significant ups and downs. Notably, his holdings peaked at about $82 million in May 2021 as Levi Strauss saw solid market performance. Over time, Bergh has bought and sold substantial volumes...

Chip Bergh's insider trading reflects a fascinating journey with significant ups and downs. Notably, his holdings peaked at about $82 million in May 2021 as Levi Strauss saw solid market performance. Over time, Bergh has bought and sold substantial volumes of Levi stock, with transactions recorded between $10 million and $82 million. For example, in February 2021, he sold shares valued at $56.77 million in a single month. His holdings have varied, and they often mirror the company's stock performance, showing a direct link between his wealth and the company's market health. By December 2023, the value of his holdings fluctuated dramatically, demonstrating his active engagement in trading as the market changes. The strategy behind his trades highlights his role in steering the company and optimizing his personal investment as well.