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David M. Ratcliffe served as the Chairman, President, and CEO of Southern Company from 2004 until his retirement in 2010. He played a crucial role in leading one of the largest utility companies in the U.S., which provides power to...

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David M. Ratcliffe

Ex-CEO of Southern Company

Education

Bachelor's degree in Biology from Valdosta State University

Field of Expertise

Business & Management

Sector of Economy

Utilities

Born

March 13, 1948 - 77 years ago

CEO of Southern Company for

6 years 11 months (Jan 2004 - Dec 2010)

Previous Experience

Various roles within Southern Company

Holdings

See how much did David M. Ratcliffe make over time.

During his time at Southern Company, David M. Ratcliffe held extensive stock and options. By 2010, his holdings were significant, indicating a strong personal investment in the company's future. He owned approximately 4.6 million shares, which marked a peak in...

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Insider Trading

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Compensation History

See how much did David M. Ratcliffe make over time.

In 2010, David M. Ratcliffe's total compensation reflected the significance of his role at Southern Company. He earned over $16 million, with a substantial portion coming from long-term performance-based incentives. His salary was approximately $1.1 million, and he received nearly $3.1 million in performance shares. Notably, he did not receive a cash bonus that year, highlighting a focus on aligning pay with the company’s performance rather than short-term gains. This compensation structure aimed to motivate leaders to achieve operational and financial goals, ensuring accountability at the highest levels. Ratcliffe's pay was part of a broader strategy designed to retain executive talent and encourage a culture of performance, demonstrating the value placed on leadership within the organization.

Year

2010

Total Compensation

$4.26M

Salary

$1.08M

Board Justification

The compensation program is designed to be competitive with industry peers, align with company performance, and promote retention of key executives.

Bonus

$0.00

Board Justification

No bonus was awarded for 2010.

Other

$97.28K

Board Justification

Includes perquisites, tax reimbursements, and contributions to the Southern Company Employee Savings Plan.

Restricted Stock

$3.09M(3.09M performance shares)

Board Justification

The value of performance shares granted in 2010, based on the probable outcome of performance conditions as of the grant date, using a Monte Carlo simulation model.

Performance Metrics

Performance metrics include operational performance, business unit financial performance, and company earnings per share.

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