During his time with Altria, Willard had significant holdings in the company. By 2019, he realized a value of over $2.5 million from stock that vested, reflecting his strong tie to the company’s performance. Notably, after a challenging investment in...

During his time with Altria, Willard had significant holdings in the company. By 2019, he realized a value of over $2.5 million from stock that vested, reflecting his strong tie to the company’s performance. Notably, after a challenging investment in JUUL, he faced a tougher landscape that impacted his wealth connected to the company's stock. At the peak, his holdings reflected a sizable amount in restricted and performance stock units, but those significantly fluctuated over time. Upon his retirement, he forfeited stock awards but still received about $8.8 million in cash as part of his exit package, combining accrued dividends with the termination of his equity compensation for the years prior. This formatted exit signifies his dual role as a leader and a stakeholder closely linked to Altria's corporate strategies.