Meet Jason Brooks, the President and CEO of Rocky Brands, a company he has been with since 1997, when he started as an independent sales rep. Over the years, he climbed the ranks, taking on leadership roles in sales and...
Meet Jason Brooks, the President and CEO of Rocky Brands, a company he has been with since 1997, when he started as an independent sales rep. Over the years, he climbed the ranks, taking on leadership roles in sales and wholesale operations, and he became CEO in 2017. What's interesting is Jason's deep familiarity with the footwear industry, not just in the U.S. but globally. He had a significant vested interest in the company, as seen in his compensation which included a total of $670,346 in 2023. Under Jason’s leadership, Rocky Brands has seen ups and downs in stock value with his insider trading showing fluctuations, peaking at $636.22K in sales in April 2021. The company is focused on performance, using metrics based on operating income that ties directly to its success, which reflects a hands-on approach to business. Additionally, his compensation package is designed to attract talent and reward performance, indicating that he understands the importance of aligning personal success with that of the company and its shareholders. Jason is part of a leadership dynamic at Rocky Brands that blends family ties, as he is the son of Mike Brooks, the former CEO and a long-time board member. All in all, Jason is not just leading a shoe company; he's part of a legacy that emphasizes hard work, accountability, and a finger on the pulse of the footwear market.