Jochen Zeitz is the President and CEO of Harley-Davidson, Inc. since February 2020, taking charge at a challenging time for the iconic motorcycle brand. He previously led PUMA AG for nearly two decades, shaping it into a global sports powerhouse....

Jochen Zeitz is the President and CEO of Harley-Davidson, Inc. since February 2020, taking charge at a challenging time for the iconic motorcycle brand. He previously led PUMA AG for nearly two decades, shaping it into a global sports powerhouse. His experience connects deeply with the brands he manages, bringing in fresh ideas and innovative practices to Harley-Davidson. Zeitz is committed to sustainability and community, launching several initiatives aimed at making a positive impact. He doesn’t just run a motorcycle company; he actively pushes for a more sustainable future in the automotive industry. Under his leadership, Harley-Davidson has been restructuring with a strategic plan called 'The Hardwire', focusing on rebuilding and growth. Interestingly, his compensation reflects a strong link between performance and pay, with a significant part tied to company results. With a track record in both sports and lifestyle brands, Zeitz's vision is steadily steering Harley-Davidson toward new possibilities, as the company works to remain relevant amidst changing consumer preferences.