Jochen Zeitz is the President and CEO of Harley-Davidson, Inc. since February 2020, taking charge at a challenging time for the iconic motorcycle brand. He previously led PUMA AG for nearly two decades, shaping it into a global sports powerhouse....

Jochen Zeitz is the President and CEO of Harley-Davidson, Inc. since February 2020, taking charge at a challenging time for the iconic motorcycle brand. He previously led PUMA AG for nearly two decades, shaping it into a global sports powerhouse. His experience connects deeply with the brands he manages, bringing in fresh ideas and innovative practices to Harley-Davidson. Zeitz is committed to sustainability and community, launching several initiatives aimed at making a positive impact. He doesn’t just run a motorcycle company; he actively pushes for a more sustainable future in the automotive industry. Under his leadership, Harley-Davidson has been restructuring with a strategic plan called 'The Hardwire', focusing on rebuilding and growth. Interestingly, his compensation reflects a strong link between performance and pay, with a significant part tied to company results. With a track record in both sports and lifestyle brands, Zeitz's vision is steadily steering Harley-Davidson toward new possibilities, as the company works to remain relevant amidst changing consumer preferences.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other LiveWire Group CEOs

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Jochen Zeitz

Ex-CEO of LiveWire Group

Education

MBA from European Business School, Oestrich-Winkel, Germany

Field of Expertise

Business & Management

Sector of Economy

Consumer Cyclical

Born

April 6, 1963 - 62 years ago

CEO of LiveWire Group for

0 years 8 months (Sep 2022 - Jun 2023)

Previous Experience

CEO of Harley-Davidson, Inc.

Rivals

Competitors/colleagues of Jochen Zeitz

Holdings

See how much did Jochen Zeitz make over time.

As of 2023, Jochen Zeitz holds a significant number of stocks and options in Harley-Davidson, with his wealth largely tied to the company's performance. His holdings value around $15 million, fluctuating notably due to the changing fortunes of Harley-Davidson shares....

As of 2023, Jochen Zeitz holds a significant number of stocks and options in Harley-Davidson, with his wealth largely tied to the company's performance. His holdings value around $15 million, fluctuating notably due to the changing fortunes of Harley-Davidson shares. Previously, in 2021, he owned over $30 million in stock, demonstrating how his commitment to the brand also reflects in his investments. This connection between his financial health and the company's success showcases an alignment of interest with shareholders.

Total Stock Sold

$350.22K

HOG

$350.22K

7,913.972 HOG shares

What if they kept their stock?

If Jochen Zeitz didn't sell their stock, today they would have:
Extra HOG7,913.972 shares worth $149.18K.
This is -57.4% and $201.04K less than what they got when they sold the stock.

Charitable Transactions

HOG

2,986 shares

HOG

Recent Charitable Transactions

HOG

54,692 shares

HOG

Nov 28, 2024

Charity

HOG

1,178 shares

HOG

Dec 31, 2015

Charity

HOG

1,808 shares

HOG

May 20, 2015

Charity

Insider Trading

See recent insider trades of Jochen Zeitz.

HOG

54,692 shares

HOG

Nov 28, 2024

Charity

HOG

$1.00M

HOG at $38.94/share

Sep 2, 2022

Purchase

HOG

$1.00M

HOG at $32.47/share

Feb 4, 2021

Purchase

HOG

$1.99M

HOG at $27.86/share

Aug 12, 2020

Purchase

HOG

$996.01K

HOG at $19.52/share

May 13, 2020

Purchase

HOG

$2.08M

HOG at $21.26/share

May 8, 2020

Purchase

HOG

$73.59K

HOG at $33.05/share

May 29, 2019

Sale

HOG

$69.51K

HOG at $43.50/share

Aug 6, 2018

Sale

HOG

$88.85K

HOG at $47.80/share

Nov 1, 2017

Sale

HOG

$117.88K

HOG at $52.85/share

Jul 29, 2016

Sale

Compensation History

See how much did Jochen Zeitz make over time.

In 2023, Jochen Zeitz's total compensation was $11.35 million, inclusive of a $1.95 million salary and substantial stock options. His pay package emphasizes performance, linking a significant portion of bonuses to Harley-Davidson's operational successes. The bonuses awarded him reflect his pivotal role in restructuring the company for a new market era, as he focuses on strategic growth in the motorcycle sector. This approach to compensation reveals his commitment to enhancing shareholder value and aligning with corporate performance goals.

Year

2023

Total Compensation

$10.36M

Salary

$1.95M

Board Justification

The compensation program is designed to align executive compensation with shareholder value and company performance, focusing on pay-for-performance principles.

Bonus

$1.50M

Board Justification

Supplemental STIP component for leadership in carving out LiveWire and hiring a new CEO for LiveWire, paid in 2023

Other

$411.65K

Board Justification

Includes 401(k) contributions, deferred compensation contributions, healthcare account contributions, and aircraft usage

Restricted Stock

$6.50M(135.93K RSU)

Board Justification

Restricted Stock Units (RSUs) granted in 2023, vesting in three equal installments over three years

Performance Metrics

Combined HDMC and HDFS operating income as the sole performance measure for the STIP.

Other LiveWire Group CEOs

Here are other CEOs of LiveWire Group

Karim Donnez

Ex-CEO of LiveWire Group

June 2023 - October 2024