Kevin Plank is the CEO of Under Armour, a company he founded in 1996 while playing football at the University of Maryland. His vision was to create a lightweight, moisture-wicking fabric that could outperform cotton shirts. This innovative thinking led...

Kevin Plank is the CEO of Under Armour, a company he founded in 1996 while playing football at the University of Maryland. His vision was to create a lightweight, moisture-wicking fabric that could outperform cotton shirts. This innovative thinking led to the development of the performance apparel category and propelled Under Armour to become a key player in sportswear worldwide. Kevin served as CEO from 1996 until 2019 and stepped in again as CEO on April 1, 2024. His leadership has driven remarkable growth, with Under Armour's revenue skyrocketing from around $281 million at its IPO to about $3.1 billion in just under a decade. He holds a strong belief in aligning executive compensation with company performance, as shown by his recent compensation package, where 80% is tied to stock performance, showing his commitment to shareholders. Under Kevin's guidance, Under Armour also focuses on building a digital fitness community, reflecting a modern approach to connecting consumers with the brand. With significant ownership stakes in Under Armour, he ensures he has skin in the game.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other Under Armour, Inc. CEOs

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Kevin Plank

Founder and CEO of Under Armour, Inc.

Education

University of Maryland, College Park

Field of Expertise

Business & Management

Sector of Economy

Consumer Cyclical

Born

August 12, 1973 - 51 years ago

CEO of Under Armour, Inc. for

1 year 0 months (Apr 2024 - Present)

Previous Experience

Executive Chairman and Brand Chief at Under Armour, Inc.

Rivals

Competitors/colleagues of Kevin Plank

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Timothy P. Boyle

CEO of Columbia Sportswear Company

2023 Compensation

Stock

$0.00

Salary

$1.07M

Bonus

$533.36K

Other

$16.50K

Total Holdings

$1.84B

Holdings

See how much did Kevin Plank make over time.

As of now, Kevin Plank owns around 35.7 million shares of Under Armour's Class B stock and 76,445 shares of Class A stock, giving him approximately 66.5% of the voting power in the company. His stake in the company has...

As of now, Kevin Plank owns around 35.7 million shares of Under Armour's Class B stock and 76,445 shares of Class A stock, giving him approximately 66.5% of the voting power in the company. His stake in the company has been substantial, and he has historically been very connected to Under Armour’s stock market performance. In 2024, he was awarded a performance-based restricted stock unit award that could vest if Under Armour's Class C stock price reaches $13.00 over the next four years. This reflects a big shift with nearly all of his financial interests tied to the company’s success, making him deeply invested in Under Armour’s growth and profitability over the coming years.

Mar 17, 2025

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shares

UA @ $6.38

Total Stock Sold

$132.14M

UA.C

$132.14M

17,250,398 UA.C shares

What if they kept their stock?

If Kevin Plank didn't sell their stock, today they would have:
Extra UA.C17,250,398 shares worth $0.00.
This is -100% and $132.14M less than what they got when they sold the stock.

Insider Trading

See recent insider trades of Kevin Plank.

UA.C

2,123,894 shares

UA.C

Jun 3, 2024

Received

UA.C

$98.08M

UA.C at $6.13/share

May 31, 2023

Sale

UA.C

286,124 shares

UA.C

May 12, 2023

Received

UA.C

138,313 shares

UA.C

Feb 18, 2022

Received

UA.C

$8.17M

UA.C at $21.12/share

Nov 8, 2021

Sale

UA.C

$18.99M

UA.C at $22.00/share

Nov 4, 2021

Sale

UA.C

208,225 shares

UA.C

Feb 11, 2021

Received

UA.C

$11.27K

UA.C at $28.32/share

Aug 3, 2016

Sale

UA

74,530 shares

UA

Feb 9, 2016

Received

UA

$41.53M

UA at $92.29/share

Nov 20, 2015

Sale

Compensation History

See how much did Kevin Plank make over time.

In 2019, Kevin Plank's total compensation was about $1.95 million, which included a base salary of $26,000, stock options with a fair value of $4 million, and other performance-based incentives. His pay structure is notably aimed at linking his income directly to the company's performance metrics. For 2025, he is set to earn a base salary of $900,000, with a significant portion of his compensation, over 80%, tied to the stock price and company performance metrics. This demonstrates that he aims to keep his financial interests aligned with those of the shareholders, ensuring that his incentives promote long-term growth for Under Armour.

Year

2019

Total Compensation

$1.95M

Salary

$26.00K

Board Justification

The compensation philosophy emphasizes performance-based compensation aligned with company performance and stockholder interests.

Bonus

$0.00

Board Justification

N/A

Other

$1.92M

Board Justification

Annual cash incentive based on company performance, earned at approximately 96% of target.

Restricted Stock

$0.00(0 N/A)

Board Justification

N/A

Performance Metrics

Adjusted operating income targets for 2019 were set at $245 million, with actual results of $239 million.

Other Under Armour, Inc. CEOs

Here are other CEOs of Under Armour, Inc.

Stephanie C. Linnartz

CEO of Under Armour, Inc.

February 2023 - Invalid Date