Muhtar Kent had moments when his wealth was closely tied to Coca-Cola’s stock. At his peak, his shareholdings were substantial and reflected his commitment to the company. He set ambitious targets for himself, including owning shares worth eight times his...

Muhtar Kent had moments when his wealth was closely tied to Coca-Cola’s stock. At his peak, his shareholdings were substantial and reflected his commitment to the company. He set ambitious targets for himself, including owning shares worth eight times his salary, which emphasized his confidence in Coca-Cola’s future. Over the years, his holdings fluctuated with Coca-Cola’s stock performance, revealing his strategy was built on both risk and belief in sustained growth. At one point, his total earnings in stock options and grants would reach into the millions, demonstrating how much he was invested in the company's success. Even after stepping down, the choices he made regarding his holdings have left a lasting impact.