Russell Diez-Canseco has been the CEO of Vital Farms since July 2020. With a background in Business Administration and extensive experience in management, he leads a company focused on sustainable food practices. In 2023, Russell’s total compensation was about $3.15...

Russell Diez-Canseco has been the CEO of Vital Farms since July 2020. With a background in Business Administration and extensive experience in management, he leads a company focused on sustainable food practices. In 2023, Russell’s total compensation was about $3.15 million, with a significant portion tied to performance-based bonuses, which highlights the company’s results-driven culture. Over the years, his performance bonuses have reflected the company's success, with a notable achievement of receiving 150% of his target bonus in 2023. Russell has a vested interest in Vital Farms, holding substantial stock, which means his wealth is closely tied to the company’s performance. He has a unique twist to his role – he’s not just about profits; he has connections that lead to strong partnerships, especially with retailers like Whole Foods, where his company generates substantial revenues. This shows how he blends strategic management with operational effectiveness. In addition, Russell has made significant insider trades, with peak trading days in early 2024 where he navigated his holdings, indicating an active engagement with market dynamics. His journey with Vital Farms is about creating a sustainable food system while balancing business interests.