Sundar PichaiSundar Pichai earned $164M in 2023

Tim Cook has been steering Apple Inc. as CEO since 2011, stepping up when Steve Jobs resigned. He joined Apple back in 1998 and rose through the ranks, showcasing a keen ability to boost sales and operations. Cook's experience also...

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Timothy D. Cook

CEO of Apple

Education

Auburn University, Duke University

Field of Expertise

Business & Management

Sector of Economy

Technology

Born

November 1, 1960 - 64 years ago

CEO of Apple for

13 years 7 months (Aug 2011 - Present)

Previous Experience

Vice President, Corporate Materials for Compaq Computer Corporation, 12 years with IBM.

Holdings

See how much did Timothy D. Cook make over time.

Tim Cook's holdings in Apple are significant, peaking at almost $790 million in 2024. This wealth primarily comes from his stock awards and performance-based incentives. Over the years, Cook's stock options have steadily increased in value, reflecting Apple's soaring market...

Jan 24, 2025

Total Stock Sold

$557.03M

AAPL

$546.23M

12,610,195 AAPL shares

NKE

$10.79M

117,000 NKE shares

What if they kept their stock?

If Timothy D. Cook didn't sell their stock, today they would have:
Extra AAPL12,610,195 shares worth $844.85M and NKE117,000 shares worth $10.15M.
This is 53.49% and $297.98M more than what they got when they sold the stock.

Charitable Transactions

AAPL

528,040 shares

AAPL

Recent Charitable Transactions

AAPL

70,000 shares

AAPL

Aug 20, 2021

Charity

AAPL

10,715 shares

AAPL

Aug 20, 2020

Charity

AAPL

6,880 shares

AAPL

Dec 27, 2019

Charity

AAPL

23,700 shares

AAPL

Aug 22, 2019

Charity

AAPL

23,215 shares

AAPL

Aug 21, 2018

Charity

AAPL

50,000 shares

AAPL

May 28, 2015

Charity

Insider Trading

See recent insider trades of Timothy D. Cook.

NKE

2,437 shares

NKE

Sep 10, 2024

Received

AAPL

$33.26M

AAPL at $169.32/share

Apr 1, 2024

Sale

AAPL

$41.47M

AAPL at $172.37/share

Oct 1, 2023

Sale

NKE

1,981 shares

NKE

Sep 12, 2023

Received

AAPL

$9.26M

AAPL at $165.14/share

Apr 1, 2023

Sale

NKE

1,804 shares

NKE

Sep 9, 2022

Received

NKE

1,206 shares

NKE

Oct 6, 2021

Received

AAPL

$356.09M

AAPL at $149.21/share

Aug 24, 2021

Sale

AAPL

70,000 shares

AAPL

Aug 20, 2021

Charity

NKE

$6.96M

NKE at $133.91/share

Nov 30, 2020

Sale

Compensation History

See how much did Timothy D. Cook make over time.

In 2023, Tim Cook's total compensation was about $13.7 million, a combination of base salary, bonuses, and equity awards. His base salary remained steady at $3 million, and he earned a bonus of over $10 million for surpassing performance targets in sales and operations. This bonus was based on a payout opportunity that exceeded initial goals, showing a clear link between his performance and company growth. Cook also vested in over 100,000 RSUs, which were worth approximately $18.6 million. His pay reflects Apple's success and growth, aligning his interests with those of the shareholders. Over the years, his compensation structure has included various stock options and bonuses that reinforce the idea of performance-based rewards, showcasing Apple's commitment to tying CEO pay to company performance.

Year

2023

Total Compensation

$34.84M

Salary

$3.00M

Board Justification

Apple's compensation philosophy for the CEO in 2023 focuses on aligning pay with performance, retaining exceptional leadership, and responding to shareholder interests. The compensation structure is designed to reflect Apple's size, scope, and success, with a significant portion of equity awards being performance-based.

Bonus

$10.71M

Board Justification

The bonus for Mr. Cook in 2023 was based on the achievement of annual net sales and operating income performance goals, as well as progress made in furtherance of Apple's values and key community initiatives. The payout opportunity was 166.1% of the target, with an additional 7.5% modifier applied, resulting in a final Cash Incentive Plan award of 178.6% of the target payout opportunity.

Other

$2.53M

Board Justification

This includes Apple's contributions to Mr. Cook's 401(k) plan, term life insurance premiums, vacation cash-out, security expenses, and personal air travel expenses.

Restricted Stock

$18.60M(111.33K RSU)

Board Justification

In 2023, Mr. Cook vested in 111,329 time-based RSUs, which were part of his equity compensation package. These RSUs vested on April 1, 2023.

Performance Metrics

The performance metrics for Mr. Cook's compensation in 2023 included net sales, operating income, and Apple's progress in furthering its values and key community initiatives.

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