W. Bradley Southern has been the CEO of Louisiana-Pacific Corporation since July 2017. Before that, he held various roles at the company, including Chief Operating Officer and Executive Vice President. His career spans over two decades at Louisiana-Pacific, highlighting his...
W. Bradley Southern has been the CEO of Louisiana-Pacific Corporation since July 2017. Before that, he held various roles at the company, including Chief Operating Officer and Executive Vice President. His career spans over two decades at Louisiana-Pacific, highlighting his deep understanding of the industry. Under his leadership, the company has focused on performance-based compensation plans, tying executive pay to key financial metrics like Adjusted EBITDA and Economic Profit. In 2023, Southern earned a total compensation of $1.16 million with a significant part coming from incentives, showcasing a strong link between his earnings and company performance. Interestingly, Southern participated in notable stock trading activities, with his holdings reaching as high as $56.47 million in August 2024. His trading patterns likely reflect a keen sense of market dynamics and personal investment strategy. Southern's leadership style seems to emphasize growth and shareholder value, all while navigating the ever-changing landscape of the building materials sector.