As CEO of Alaska Air Group, William Ayer held significant shares in the company, particularly noted during the peak of his tenure. By 2002, his holdings included stock options valued at approximately $7.83 million at that time, reflecting a robust...

As CEO of Alaska Air Group, William Ayer held significant shares in the company, particularly noted during the peak of his tenure. By 2002, his holdings included stock options valued at approximately $7.83 million at that time, reflecting a robust compensation structure tied to performance. Over the years, his wealth in shares fluctuated, peaking around the mid-2000s but saw a notable reduction before his retirement. By 2011, Ayer's total compensation reached over $1 million, demonstrating a performance-oriented pay structure. His approach of being invested in the company's success helped reinforce trust among stakeholders. However, by 2012, after announcing his retirement, his stock holdings were less public and his focus shifted towards a governance role.