Ynon Kreiz is the CEO of Mattel, Inc., a leading toy company known for its iconic brands like Barbie and Hot Wheels. Since taking the helm in April 2018, he has worked to drive the company’s transformation in a challenging...
Ynon Kreiz is the CEO of Mattel, Inc., a leading toy company known for its iconic brands like Barbie and Hot Wheels. Since taking the helm in April 2018, he has worked to drive the company’s transformation in a challenging market. Ynon has a rich background in media, having previously led Maker Studios, which was acquired by Disney, and ran Endemol Group, a global television production company. His leadership style focuses on innovation and adaptability, qualities he demonstrated by launching initiatives like the Mattel Playroom to engage kids and support families during the pandemic. Under his guidance, Mattel has also made strides in environmental sustainability with new eco-friendly products. Ynon’s leadership includes a strong commitment to diversity, evidenced by the introduction of the Ruth Handler Mentorship Program aimed at promoting women in toys and entertainment. He has a clear vision for the future of play, emphasizing the importance of creativity while aligning the company with the values of today’s consumers.