Anthony Noto is the CEO of SoFi Technologies, Inc., where he has been leading since 2021. He has a solid education background, holding a Bachelor of Science in Business Administration from the University of California, Berkeley, and an MBA from...

Anthony Noto is the CEO of SoFi Technologies, Inc., where he has been leading since 2021. He has a solid education background, holding a Bachelor of Science in Business Administration from the University of California, Berkeley, and an MBA from the Wharton School at the University of Pennsylvania. Noto has a strong foundation in finance, which aligns with SoFi’s focus on financial technology. His compensation reflects the company's performance focus, with a substantial part coming from stock awards, emphasizing a link between his success and the company's growth. In 2023, his total compensation reached over $18 million, mainly due to significant stock awards that are vested quarterly. Interestingly, his annual bonus can reach up to 200% of his salary, demonstrating a high-stakes environment at SoFi. Under his leadership, SoFi continues to build its brand in the competitive fintech space, especially after acquiring a bank charter that expands its offerings. Noto's strategic moves and experience should keep SoFi on a growth path while navigating a challenging industry climate.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

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Anthony Noto

CEO of SoFi Technologies, Inc.

Education

Bachelor of Science in Business Administration from the University of California, Berkeley; MBA from the Wharton School of the University of Pennsylvania.

Field of Expertise

Finance & Banking - Finance

Sector of Economy

Financial Services

Born

January 1, 1972 - 53 years ago

CEO of SoFi Technologies, Inc. for

3 years 10 months (Jun 2021 - Present)

Previous Experience

Former COO of Twitter; former CFO of the National Football League; former CFO of Goldman Sachs.

Rivals

Competitors/colleagues of Anthony Noto

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Vladimir Tenev

Founder and CEO of Robinhood Markets, Inc.

2023 Compensation

Stock

$2.39M

Salary

$34.25K

Bonus

$0.00

Other

$2.40M

Total Holdings

$1.97B

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Dave Girouard

Founder and CEO of Upstart Holdings, Inc.

2021 Compensation

Stock

$8.06M

Salary

$455.00K

Bonus

$0.00

Other

$0.00

Total Holdings

$401.64M

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Jack Dorsey

Founder and CEO of Block

2023 Compensation

Stock

$0.00

Salary

$2.75

Bonus

$0.00

Other

$0.00

Total Holdings

$980.58K

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Libor Michalek

CEO of Affirm Holdings, Inc.

2022 Compensation

Stock

$0.00

Salary

$35.34K

Bonus

$0.00

Other

$374.47K

Total Holdings

$45.99M

B

Brian T. Moynihan

CEO of Bank of America

2023 Compensation

Stock

$22.05M

Salary

$1.50M

Bonus

$0.00

Other

$387.39K

Total Holdings

$116.40M

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Alex Chriss

CEO of PayPal Holdings, Inc.

2023 Compensation

Stock

$0.00

Salary

$302.89K

Bonus

$0.00

Other

$311.84K

Total Holdings

$11.94M

Holdings

See how much did Anthony Noto make over time.

Anthony Noto's holdings in SoFi Technologies have been significant, especially following recent stock grants. In early 2023, he received an RSU grant of over 2 million shares, which vests quarterly starting from March, indicating strong faith in the company's future....

Anthony Noto's holdings in SoFi Technologies have been significant, especially following recent stock grants. In early 2023, he received an RSU grant of over 2 million shares, which vests quarterly starting from March, indicating strong faith in the company's future. His wealth seems closely tied to SoFi’s stock performance, as these equity awards encourage a focus on increasing shareholder value. In 2021 alone, his vested stocks were valued at about $26 million. As of the end of 2023, he has outstanding awards that could significantly increase his wealth if the company's performance meets expectations. This structure effectively aligns his financial incentives with those of the company and its shareholders. Noto's stake in SoFi illustrates both a commitment to the company's growth and a personal investment in its success.

Mar 18, 2025

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shares

BEN @ $19.86

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shares

SOFI @ $11.95

Insider Trading

See recent insider trades of Anthony Noto.

SOFI

$199.11K

SOFI at $6.48/share

Jun 14, 2024

Purchase

SOFI

$199.75K

SOFI at $6.92/share

May 24, 2024

Purchase

SOFI

$199.93K

SOFI at $6.92/share

May 23, 2024

Purchase

SOFI

$198.55K

SOFI at $6.90/share

May 3, 2024

Purchase

BEN

$195.01K

BEN at $26.63/share

Feb 6, 2024

Received

SOFI

$146.29K

SOFI at $6.50/share

Nov 21, 2023

Purchase

SOFI

$298.25K

SOFI at $6.78/share

Nov 9, 2023

Purchase

SOFI

$504.71K

SOFI at $4.67/share

May 15, 2023

Purchase

SOFI

$153.51K

SOFI at $5.12/share

May 5, 2023

Purchase

SOFI

$337.06K

SOFI at $10.13/share

Aug 18, 2021

Purchase

Compensation History

See how much did Anthony Noto make over time.

In 2023, Anthony Noto's total compensation was approximately $18.3 million, making him one of the top-paid CEOs in the fintech sector. His salary remained steady at $1 million, but the real money came from performance-based bonuses and stock awards. Noto can earn up to 200% of his salary in bonuses, which means he has a strong motivation to hit corporate performance targets. His stock-based pay reflects a significant investment in the company's future growth, motivating him to work hard for SoFi’s success. Last year's compensation saw a notable increase compared to 2022, where he earned around $12.9 million. This increase is directly tied to both his and SoFi's performance, providing a clear incentive to drive results in the competitive financial technology landscape. He's also eligible for additional perks, like security services and financial planning, noting a practical approach to executive compensation that focuses on alignment with shareholder interests.

Year

2023

Total Compensation

$18.26M

Salary

$1.00M

Board Justification

The compensation philosophy is designed to attract, motivate, and retain talented executives while aligning their interests with those of stockholders through performance-based compensation.

Bonus

$2.71M

Board Justification

The annual cash bonus payment was determined based on the achievement of corporate performance objectives and individual performance, with a payout percentage of 120% of the target annual cash bonus opportunity.

Other

$355.85K

Board Justification

Other compensation includes payments for residential security services and financial planning services.

Restricted Stock

$14.20M(2.96M RSU)

Board Justification

The RSU award granted to Mr. Noto vests in twelve equal quarterly increments beginning on March 14, 2023, subject to his continued service with the company.

Performance Metrics

The performance metrics for the CEO's compensation include adjusted net revenue and adjusted EBITDA, which are key indicators of the company's financial performance.