Bradley W. Barber, the CEO of H&E Equipment Services, has an extensive background in the equipment rental industry, starting his career with H&E in 1998. He has worked his way up through various leadership roles, including Executive Vice President and...

Bradley W. Barber, the CEO of H&E Equipment Services, has an extensive background in the equipment rental industry, starting his career with H&E in 1998. He has worked his way up through various leadership roles, including Executive Vice President and Chief Operating Officer before becoming CEO in 2019. Under his guidance, the company has seen growth and strategic shifts aimed at improving operations and maximizing value for shareholders. He holds a Bachelor’s degree in Business Administration and has focused his career on operations. In 2023, his total compensation was just over $6 million, reflecting his performance-based approach to leadership. Interestingly, Bradley has a solid grasp of risk management, overseeing the company’s operations while ensuring its financial health. Notably, he’s also been highly involved in aligning the interests of the company with those of its investors, focusing on metrics like EBITDA and Rental Gross Profit. He’s not just managing; he’s leading a vision for the future of H&E Equipment Services, steering it towards a position of strength in a competitive market.