Clifton E. Sifford has been the CEO of Shoe Carnival, Inc. for over four years, starting in September 2019. During his time at the company, he has focused on enhancing operational income and managing shareholder interests. Despite a fluctuating salary,...

Clifton E. Sifford has been the CEO of Shoe Carnival, Inc. for over four years, starting in September 2019. During his time at the company, he has focused on enhancing operational income and managing shareholder interests. Despite a fluctuating salary, his total compensation has significantly varied across the years, reaching as high as $2.58 million in 2018, indicating a strong correlation between the company's performance and his bonuses. For the fiscal year 2023, his total package was around $361,398, with a base salary of $185,484. Notably, there were no discretionary bonuses for executives during this period. His strategy has often revolved around the company's revenue growth through effective retail management practices. Clifton's experience spans over a decade with Shoe Carnival, underscoring a deep understanding of the retail landscape. He has also faced challenges, where previous years saw earnings excruciatingly close to bonus thresholds, but still without payouts. This shows the pressure and scrutiny he receives as he aims to optimize company growth and profitability.