Gilbert Dávila has been the CEO of Cracker Barrel Old Country Store, Inc. since July 2020. He has a solid background in marketing and strategy, especially focused on reaching multicultural audiences. Before leading Cracker Barrel, he founded DMI Consulting, a...
Gilbert Dávila has been the CEO of Cracker Barrel Old Country Store, Inc. since July 2020. He has a solid background in marketing and strategy, especially focused on reaching multicultural audiences. Before leading Cracker Barrel, he founded DMI Consulting, a firm that specializes in multicultural marketing and diversity strategies. Dávila has held key positions at major companies like The Walt Disney Company, where he was Vice President of Global Diversity and Multicultural Market Development, and Coca-Cola USA, where he was Marketing Director for the Northeast Region. While at Cracker Barrel, his total compensation in 2022 was around $6.34 million, which reflects his significant responsibilities in guiding the company through challenging times. He is also known for his involvement in the Association of National Advertisers, co-founding an initiative focused on inclusive marketing. Dávila's approach emphasizes aligning business growth with community engagement, making him a pivotal figure in the company during evolving market dynamics.