John Fieldly is the CEO of Celsius Holdings, Inc., a company focused on fitness and energy drinks. He has been with the company since 2017 and became CEO in 2018. Under his leadership, Celsius has seen impressive growth, particularly in...

John Fieldly is the CEO of Celsius Holdings, Inc., a company focused on fitness and energy drinks. He has been with the company since 2017 and became CEO in 2018. Under his leadership, Celsius has seen impressive growth, particularly in its stock holdings, which peaked at over $50 million in recent months. Fieldly's background in finance helps him navigate the challenging waters of the beverage industry. His recent compensation package in 2023 was about $3.26 million, which includes a base salary of $650,000 and performance bonuses tied to company success. This shows a strong alignment with shareholder interests. He recently signed a new three-year employment agreement that positions him for continued leadership. From starting with a modest salary, he has successfully increased both his own compensation and the company's market value. His vision is shaping the future of Celsius as it continues to expand its product line and market presence, making it one of the notable players in the beverage sector.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other Celsius Holdings, Inc. CEOs

C

John Fieldly

CEO of Celsius Holdings, Inc.

Education

Certified Public Accountant

Field of Expertise

Finance & Banking - Finance

Sector of Economy

Consumer Defensive

Born

July 20, 1980 - 44 years ago

CEO of Celsius Holdings, Inc. for

7 years 0 months (Apr 2018 - Present)

Previous Experience

Leadership roles at Lebhar-Friedman, Oragenics, Inc. and Eckerd Drugs, Inc.

Rivals

Competitors/colleagues of John Fieldly

M

Hilton H. Schlosberg

CEO of Monster Beverage

2023 Compensation

Stock

$9.16M

Salary

$1.10M

Bonus

$0.00

Other

$71.75K

Total Holdings

$4.21B

V

Russell Diez-Canseco

CEO of Vital Farms

2023 Compensation

Stock

$0.00

Salary

$686.54K

Bonus

$560.01K

Other

$18.63K

Total Holdings

$23.33M

Holdings

See how much did John Fieldly make over time.

John Fieldly's stock holdings have shown remarkable growth over the years. In late 2019, his holdings were valued at around $2 million. Fast forward to 2023, and they've skyrocketed to an impressive $50 million. This steep increase reflects not just...

John Fieldly's stock holdings have shown remarkable growth over the years. In late 2019, his holdings were valued at around $2 million. Fast forward to 2023, and they've skyrocketed to an impressive $50 million. This steep increase reflects not just his confidence in the company, but also Celsius's success in capturing market attention and expanding its brand. Seeing such fluctuations showcases his savvy in the beverage space and willingness to invest in the plans he's put forth. He is greatly invested in the future of Celsius, translating his vision into tangible results that can be seen in his holdings.

Mar 18, 2025

C

shares

CELH @ $30.37

Total Stock Sold

$66.91M

CELH

$66.91M

3,025,344 CELH shares

What if they kept their stock?

If John Fieldly didn't sell their stock, today they would have:
Extra CELH3,025,344 shares worth $4.60M.
This is -93.13% and $62.31M less than what they got when they sold the stock.

Insider Trading

See recent insider trades of John Fieldly.

CELH

72,985 shares

CELH

Mar 1, 2025

Received

CELH

$21.03M

CELH at $33.58/share

Sep 12, 2024

Sale

CELH

14,652 shares

CELH

Aug 19, 2024

Received

CELH

$749.93K

CELH at $93.02/share

May 17, 2024

Received

CELH

$10.17M

CELH at $85.07/share

Mar 1, 2024

Sale

CELH

18,922 shares

CELH

Mar 1, 2024

Received

CELH

$3.25M

CELH at $87.61/share

Oct 23, 2019

Sale

CELH

$15.67M

CELH at $52.23/share

Dec 5, 2023

Sale

CELH

$15.69M

CELH at $174.35/share

Aug 21, 2023

Sale

CELH

$335.92K

CELH at $179.35/share

Aug 21, 2023

Sale

Compensation History

See how much did John Fieldly make over time.

In 2023, John Fieldly's total compensation package amounted to $3.26 million. This includes a $650,000 base salary, a performance bonus of $958,750, and about $1.65 million worth of restricted stock units (RSUs). His pay isn't just about the numbers; it aligns closely with the performance metrics of revenue and profit the company is targeting. This shows that his income is tied heavily to Celsius's success. The raise in his pay over the years indicates not only his effectiveness as a leader but also the growth that Celsius has experienced during his tenure.

Year

2023

Total Compensation

$3.26M

Salary

$650.00K

Board Justification

The compensation philosophy aims to align executive compensation with company performance and shareholder interests, focusing on attracting and retaining top talent.

Bonus

$958.75K

Board Justification

Annual cash incentive based on performance metrics, paid out in 2023.

Other

$1.79K

Board Justification

Includes life insurance premiums and 401(k) matching contributions.

Restricted Stock

$1.65M(47.76K RSU)

Board Justification

Restricted Stock Units (RSUs) granted in 2023, vesting in three equal installments starting January 1, 2024.

Performance Metrics

Revenue, Gross Margin, and Adjusted EBITDA are the key performance metrics used to determine compensation.

Other Celsius Holdings, Inc. CEOs

Here are other CEOs of Celsius Holdings, Inc.

Gerry David

Ex-CEO of Celsius Holdings, Inc.

March 2011 - March 2017