Patrik Frisk, who was born on June 22, 1965, brings a solid background in business to his role as the former CEO of Under Armour, Inc., a leading sports apparel brand. He joined Under Armour in 2017 as President and...

Patrik Frisk, who was born on June 22, 1965, brings a solid background in business to his role as the former CEO of Under Armour, Inc., a leading sports apparel brand. He joined Under Armour in 2017 as President and COO and took on the CEO role in January 2020. His education from Lund University complements his decades of experience in the industry. During his time at Under Armour, Frisk's leadership coincided with significant financial achievements, including a net revenue of $5.68 billion in 2021 and an adjusted operating income of $529 million. However, despite these successes, Frisk faced challenges that resulted in no bonuses or vested stock awards in 2022 due to unmet performance metrics. His base salary reached $1.3 million in 2021, with a substantial part of his compensation tied to stock performance, showcasing how tightly executive pay is linked to company success. Notably, Frisk departed from Under Armour in December 2022, but he secured a $6.89 million severance and continued as an advisor until September 2022. His time at the helm reflects both the high expectations in the sports industry and the pressures that come with leading a major brand amidst changing market dynamics.