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David C. Novak, born in 1952, served as the CEO of Yum! Brands from 2000 until 2015. He graduated from the University of Kentucky with a degree in Business Administration and built his career around management and corporate leadership. Under...

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David C. Novak

Ex-CEO of Yum! Brands

Education

Bachelor's degree in Business Administration from the University of Kentucky

Field of Expertise

Business & Management

Sector of Economy

Consumer Cyclical

Born

January 1, 1952 - 73 years ago

CEO of Yum! Brands for

15 years 7 months (May 2000 - Dec 2015)

Previous Experience

President of Pizza Hut, Inc.

Holdings

See how much did David C. Novak make over time.

David C. Novak's financial stakes in Yum! Brands showcased significant growth during his tenure. By 2015, his holdings peaked at approximately $65.35 million. His approach to wealth was notably conservative; he chose to defer much of his compensation into restricted...

Mar 17, 2025

Total Stock Sold

$86.15M

YUM

$86.15M

1,861,267 YUM shares

What if they kept their stock?

If David C. Novak didn't sell their stock, today they would have:
Extra YUM1,861,267 shares worth $149.59M.
This is 73.63% and $63.44M more than what they got when they sold the stock.

Insider Trading

See recent insider trades of David C. Novak.

YUM

$637.05K

YUM at $77.97/share

Aug 25, 2015

Purchase

YUM

$12.44M

YUM at $70.94/share

Dec 15, 2014

Sale

YUM

$23.84M

YUM at $74.33/share

Dec 6, 2013

Sale

YUM

$35.79M

YUM at $66.20/share

Dec 10, 2012

Sale

JPM

$22.50K

JPM at $45.98/share

Mar 31, 2012

Received

JPM

$170.00K

JPM at $35.61/share

Jan 18, 2012

Received

JPM

$22.50K

JPM at $33.25/share

Dec 31, 2011

Received

YUM

$47.79M

YUM at $57.96/share

Dec 8, 2011

Sale

JPM

$22.50K

JPM at $30.12/share

Sep 30, 2011

Received

JPM

$22.50K

JPM at $40.94/share

Jun 30, 2011

Received

Compensation History

See how much did David C. Novak make over time.

During David C. Novak's time as CEO at Yum! Brands, his annual compensation was structured to align with company performance. In 2015, he earned a total compensation of $6 million, which included a base salary of $1 million, a performance-based bonus of $2 million, and $3 million in vested stock. His compensation reflected a strategy of blending fixed and performance-based pay, incentivizing long-term results over immediate gains. This structure demonstrated a focus on aligning executive pay with the achievements of the company, reinforcing the culture of performance and retention in corporate leadership.

Year

2015

Total Compensation

$12.00

Salary

$1.00

Board Justification

The compensation philosophy focuses on aligning executive pay with company performance, utilizing a mix of fixed and variable compensation to incentivize long-term success and retention.

Bonus

$2.00

Board Justification

The bonus is based on the company's performance metrics, including revenue growth and operating income, and is paid out annually based on the achievement of these targets in 2015.

Other

$5.00

Board Justification

Other compensation includes retirement contributions, life insurance premiums, and other benefits provided to the CEO in 2015.

Restricted Stock

$4.00(3 RSU)

Board Justification

The vested stock consists of performance-based restricted stock units (RSUs) that were earned based on the company's performance in 2015 and vested during the year.

Performance Metrics

The performance metrics for 2015 included revenue growth, operating income, and total shareholder return.

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